Prospects for the market development of scented candles

Various unique fragrances of scented candles
What are the types of scented candles

In the traditional sense, the reasons for using candles come from religion, culture, life needs and other reasons. Global consumer demand for candle products has been stable for a long time and has a certain growth trend. But in the 21st century, the candle market is also quietly changing! The author also talks about the prospects of the wholesale market of scented candles based on years of experience in the wax art industry.

As mentioned above, from a traditional perspective, candles are generally used for religious, cultural, and life needs. In the present moment, candles purchased at the retail end are removed from traditional use. More modern candles are developing towards scented candles and wax art. The following author introduces you to a real case of the successful transformation of offline traditional candle manufacturers like scented candles:

This is a candle product manufacturer in Shanghai. In the early years, it produced traditional candle products, mainly for domestic sales and retail, which is also considered a daily advance. However, since China joined the WTO in 2002, market competition has become fiercer and its performance has been declining day by day. In fact, a friend who understands marketing will definitely say that this is not very normal. From the growth stage to the maturity period, the company at that time was in a recession period. At this time, either new products are transformed or money is quickly rushed away. At first, the boss thought that he would earn enough to go home for retirement for so many years, but he couldn’t bear to see that his employees who had been with him for many years were about to lose their jobs, so he was determined to consider the transformation. But after all, the transformation is not that simple. After many deliberations, he found a new path!

Saying Xinlu is actually not counted. This is a scene I met when I was traveling abroad: the boss ’s child was studying abroad. On Christmas Eve, the boss and his wife flew to the United States to visit their daughter. When I was on the shopping street, I saw a wax art product store. The owner went into the store out of curiosity. This is not surprising. The decoration and design of the store are very delicate. Unlike ordinary traditional candles, these candles can still have a floral fragrance after being lit. And the price is even more staggering. Aside from the different colors, the appearance is no different from its own candle. It can be sold for thirty dollars! The renminbi is equivalent to a hundred-dollar candle! Does anyone buy it? The boss continued to consult the shop owner, and only after he asked, did he know that this was the most popular scented candle in the United States at that time. Many white-collar workers and industry elites spend money to buy such candles. Many people in the hotel, restaurant, and wedding industries bought in bulk to create a scene atmosphere. At that time, restaurants that could light such candles were almost expensive. The owner of a candle factory that has been in business for many years has discovered business opportunities with years of business sense: a scented candle that is not difficult to make can sell for a high price, why can’t we do it? To this end, the boss bought all kinds of candles and hurried back to China for research, and finally developed candles with the same odor, color, and quality and exported them to Europe and the United States, creating a new era for enterprises!

It is not difficult to see from this case that candles are no longer just a traditional daily necessities. More reflected in other places! For the “new version” of the candle industry, the entire development trend will be more life-like, which is the so-called ideal state of life. However, as of 2013, the candle manufacturers engaged in large-volume and professional production in the market are young and few, and is one of the few wholesalers with strong strength.

In fact, for people in developed countries, in fact, the previous introduction also mentioned that scented candles are already a common item in white-collar life in Europe and the United States. It is still a blank market in China. There are few competitors, and the market potential is huge!